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OUR

Mission

about us

Think of Hyperiod as a genie that has been taking note of all your period-related complaints and now is hitting you with a damn cool solution on one hand and a reminder that you have the power to actually change the world by ending the menstrual taboo on the other.

Before getting all grown into a real team, two women sharing an office were just done with the fuzz regarding people who bleed. Drama replacing basic biology while disposable, non-vulva friendly devices were not just being inefficient at doing their jobs, but also generating massive environmental impact. What sounds like a bad dream is the current reality, considering that an average person uses over 11,000 tampons over a lifetime, disposable products generate more than 200,000 metric tons of waste annually and this is just NOT OK.

It took us almost two years of research and tryouts to build everything the way we believe is right offering. A way to feel awesome and to live consciously and sustainably with a single move.

One might say we just got our jeans dirty at the right place, at the right time ;)

BLOODY REVOLUTION

BLOODY REVOLUTION

BLOODY REVOLUTION

BLOODY REVOLUTION

BLOODY REVOLUTION

BLOODY REVOLUTION



what we stand for

Hyperiod wants nothing but a bloody revolution!

Our goal is to get menstruation to hold hands with health, coherence, sustainability and no stereotype, for good. We want to inform people, as much as we can, of all things regarding having an actual period. That it is natural and that it can (and should) be better approached.

By combining solid data and transparent talking with high-end technology, we are acting to address three main themes:


PERIOD

Normalizing menstruation.
It's just basic biology. This should be an open conversation to allow the path to education and innovation. It's time for a change!

Put real thought on what goes between your legs.
We provide information and educational content to help you to have a healthy and sustainable menstrual routine.

Fight period poverty and tampon tax.
This is a global problem, millions of people being held back by not being able to afford basic menstrual care.

PLANET

Conscious buying.
Hyperiod is a brand built around the ethics of re-use, by encouraging the idea that we can’t afford waste. We offer the opportunity of making period routines exclusively based on disposable pads and tampons gradually extinct. We believe in small gestures and daily habits from each of us to preserve the planet.

Keeping it ethic.
Hyperiod is a 100% made in Italy small-business: all the products we sell are conceived and designed by our team and ethically manufactured by a local italian company. The fabrics and all the other product components are from a controlled supply chain, researched and personally chosen by our team.

Sustainable production.
To avoid waste, we produce our collection in small quantities with no surplus because that’s just not sustainable. In addition, the proximity to production and to our suppliers allows us to minimize CO2 emissions. The necessary packaging and tags are made of recycled materials and are fully recyclable.

A long way.
We work every day to reduce our environmental impact as much as possible, but we know that we still have a long way to go towards full sustainability. We want to act sensibly and consciously, and as we grow as a company, we aim to take steps to improve, ensuring that we implement the necessary practices, from production to shipping, to be as sustainable as possible throughout the supply chain.

PEOPLE

Advocacy for gender equality.
We are a 100% women founded company and we understand and promote that gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and balanced world.

Diversity and inclusion.
All bodies and souls being shown as they are. We fight to make everyone, regardless of who they are, equally represented, respecting unique needs and perspectives.

Body Neutrality.
Turning the focus to not thinking about appearance at all and, instead, observing your body with no judgment. We want you to care less about how you look and more about how you feel.

Follow us on instagram

@hy.period

If you have any questions, don't hesitate to contact us! 

hy@hyperiod.eu
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