This Website is owned and managed by HYPERIOD srl.
At HYPERIOD, we recognize the importance of protecting the personal data of our customers (e.g. identification data, financial information such as, for instance, credit card numbers) and the information of the users of our Website(s). For this reason HYPERIOD adopts specific policies and security measures to comply with applicable data protection laws and to protect your personal data.
The term “personal data” is defined under the European Union Directive 95/46/EC concerning the protection of personal data and it means any information that relates to you and that could be used, either directly or indirectly, to identify you.
d) Sharing of Your Personal Data
(i) we may use vendors, HYPERIOD affiliates or other companies to provide you the specific services available on the Website(s) depending on the services that you use; they will process your personal data as our processors based on contractual obligations to comply with our instructions to protect your data;
(ii) We may share your details in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy. Where required by applicable law, a notice informing you of any such business transfer will be sent to you if you have previously provided us with your contact information;
(iv) We may also disclose information about our users, including contact information, where we have a legal duty to do so, including in response to court orders or legal process, and to comply with other legal obligations imposed on us;
(v) We may disclose information to protect and defend the legal rights, interests, and safety of the Website(s), HYPERIOD and to protect the safety and security of users of the Website(s).
e) Minimum Age
HYPERIOD does not accept registrations or orders submitted by, and will not knowingly collect or use personally identifiable data from, anyone under the age of sixteen (16) years, or age of majority in his/her country. If you are under this age, please do not register or proceed with the online purchase and ask an adult to proceed with the required procedures.
h) Security HYPERIOD is committed to protecting your personal data. We have implemented physical, technical and organizational security measures to help protect your personal data from misuse, loss and unauthorized alteration. However, despite our best efforts to protect your personal data, including reviewing our security procedures against new technology, please be aware that no security measures (including security related to the Internet data transmission or storage) can be guaranteed to be infallible from access by unintended recipients. We want you to feel confident using our Website(s) but we cannot ensure or warrant the security of any information you transmit to us. By submitting your personal data you accept it and will not hold us responsible for any breach of security.
i) International Transfer Of Personal Data
In case of your registration with the HYPERIOD Customer Database your information may be stored and processed in Italy and/or Switzerland.
We will retain your personal data only for the period of time necessary to fulfill the specific purposes for which the data were collected or further processed, if for compatible purposes.
The paragraphs below will provide you with more detailed information about how we may process your personal data and is intended to supplement the information contained in this General Information section.
A - Navigation on the Website
This section clarifies what information we may collect when you simply browse the Website(s), without being logged on the Website(s), and how we process such information.
We do not collect or process personal data to ensure your navigation on the Website; however, if you are logged on the Website (e.g. on our online shop), navigation information may potentially be combined with your personal data and, if you agreed to, be used to get to know you better and to enhance our services.
The HYPERIOD staff in charge of the Digital department at HYPERIOD or otherwise employed by HYPERIOD, or any other entity of HYPERIOD engaged to carry out specific operations on the Website – e.g. development of the online channel, statistical purposes – may process the information collected during your navigation on the Website(s) and/or provided by you when using the Website(s) and its services.
B – CONTACT US & SIGN UP FOR OUR MARKETING COMMUNICATIONS
This section clarifies what information we may collect when you contact us and/or you request to receive our commercial communications, and how we process such information.
We may receive your personal data (mainly, your name and contact information) when you contact us for a specific reason, such as for technical assistance regarding navigation or the use of the online store. In this case, your personal data will be used by our staff in the HYPERIOD department that is relevant to your request (especially the E-commerce and information system departments) exclusively to manage your request and may be disclosed to our service providers, if necessary to manage your request and depending on its subject.
We may contact you for the above purposes by telephone call, email, postal mail, SMS or other means as appropriate.
Sign Up For Our Marketing Communications
Source of Personal Data
When you subscribe on the Website(s), or at our stores, to receive HYPERIOD announcements and communications by email you will provide us with your contact and identification details. The set of personal data is required in order to receive our communications. You can also choose to receive such marketing communications from us when you create an account in the 'my account' area of the Website.
Please ensure that your data is accurate and, in case of any change to the personal data that you have provided us, please timely write to HYPERIOD or amend your information online, if you are also registered at ‘my account’, to enable us to keep your personal data updated.
How We Use Personal Data
Your personal data will be stored and used, primarily through automated processing, to keep you informed by e-mail about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by HYPERIOD.
How We Share Personal Data
Your personal data will be processed by our authorized staff, mainly in the marketing, relational marketing, information system and security departments. This may include persons within HYPERIOD or any HYPERIOD affiliates engaged to operate with these marketing communications.
We will not share your personal data with third parties for direct marketing purposes or sell your information. However, we may need to share your contact and identification details within HYPERIOD and with our service providers (e.g. technical service providers) acting as our data processors, or with other third parties (e.g. select third party service providers that assist HYPERIOD in providing an optimal customer experience or partners of initiatives and/or events sponsored by HYPERIOD, and their technical service providers, such as organizations providing mailing services).
How You Can Opt-Out From Receiving Our Marketing Communications
At any time, you can tell us that you do not want us to use your details for the purposes of marketing, by writing to us .
You can also opt-out from all future communications from us and withdraw your consent to receive electronic communications from us by using the unsubscribe link from any of our email communications. If you have created an account on the Website, you will still be able to use it even if you unsubscribe.
C - REGISTERING
This section clarifies what information we may collect when you create your account on our Website(s), and how we process such information.
You may create your own account on the Website to use or facilitate the use of some of the services available on the Website, e.g. ‘wish list’. Creating your account is not mandatory and, if you do so, you are allowed at any time to cancel your account by contacting us.
Source of Personal Data and Mandatory Information
When you create your own account on the Website you will provide us your contact and identification details. You acknowledge that some of the information that you are asked to provide to complete the registration process is essential to complete the process and that failure or refusal to provide accurate information will prevent us from satisfying your request. Essential information is properly marked as such on the Website.
Additional information is optional and, if you provide it, we may use it to, for example, send you a special thought on your birthday.
You also acknowledge that, when you use some of the services provided on the Website, we will collect additional information connected to your online activity on the Website(s), e.g. products placed in your ‘wish list’, and your interaction with us, e.g. products placed in your shopping basket and not deleted before leaving our Website, or your preferences regarding the use of the Website functionalities.
Please ensure that your data is accurate and, in case of any change, to the personal data that you have provided us, please timely write to HYPERIOD at email@example.com or amend your information online, if you are also registered at ‘my account’, to enable us to keep your personal data updated.
How We Use Personal Data
We will not use this information for purposes other than providing you the services connected with your account, which may include specific services related to your possible online purchases, unless you agree to our use of your personal data also for enhancing your shopping experience online and in our stores (see Online Purchases and Relational Marketing Activities section). We may then combine your personal data related to your account with other information collected and use that information as described in the Relational Marketing Activities section.
Your personal data will be stored and used, substantially through automated processing.
How We Share Personal Data
Your personal data will be processed by our authorized staff, mainly in the digital, marketing, information system and security departments. This may include persons within HYPERIOD or within other entities in the HYPERIOD, and/or within HYPERIOD engaged to assist with the management of your account.
We will not pass your personal data to third parties for direct marketing purposes and we do not sell your information. However, we may need to share your contact and identification details within HYPERIOD with our service providers (e.g. technical service providers) acting as our data processors upon instructions of HYPERIOD, or with other third parties if so required to manage your account and your choices about processing of your personal data and for storing and retaining data according to HYPERIOD retention policies.
D - ONLINE PURCHASES
This section clarifies what information we may collect when you use our online shop, whether or not you are logged in as a registered user of our Website(s), and how we process such information.
When using our online shop you can access the service either as a registered user (see section C – Registering) or as a ‘guest’.
Important Notice about the Controller
Source of Personal Data and Mandatory Information
When you use our online shop you provide the Vendor with personal data including your name, mailing address, phone number(s), email address, and financial information (e.g. credit card details). In some jurisdictions the Vendor may be required by local laws to collect more information (e.g. your ID number); when this is required you will be informed that providing this information is mandatory to proceed with your purchase. Failure or refusal to provide accurate information when mandatory will result in the inability to process your request.
You acknowledge that some of the information that you are asked to provide to complete the order process is essential to completing that process and that failure or refusal to provide accurate information will prevent the Vendor from satisfying your request. In particular, essential information is properly marked as such on the Website. You may choose not to provide the Vendor with optional information and will still continue to successfully use and purchase from the Website.
Please ensure that your data is accurate and, in case of any change, to the personal data that you have provided to the Vendor, please timely write to the Vendor or amend your information online, if you are also registered at ‘my account’, to enable us to keep your personal data updated.
How We Use Personal Data
This information will not be used for purposes other than (i) to offer and manage the online operations for your submission of the order; (ii) to verify that the information provided for the transaction is complete, valid, correct, and clear of fraudulent markers; (iii) to process your order, and to deliver the products; (iv) to provide you any customer care related service, including returns or repairs; (v) to contact you, including communications by email, for any issue related to the management of your order or of your subsequent order-related requests; and (vi) to comply with mandatory accounting and tax requirements and other mandatory applicable legislations or the legitimate order of competent authorities.
If you agree to our use of your personal data for enhancing your shopping experience online and in our stores, we may also combine your personal data – especially your purchase history and information related to your interactions with us (no financial information will be used for this additional and optional purpose).
Your personal data will be stored in secure databases on HYPERIOD servers or on servers of our trusted service providers (e.g. hosting providers) acting as data processors and mainly through automated processing. Your personal data may be also used for statistical and market analysis, and may be processed in an aggregate form.
How We Share Personal Data
Your personal data will be processed by the authorized staff of the Vendor handling the online orders, mainly in the digital, e-Commerce and information system departments.
Some of the processing operations related to the online purchases are provided by Vendor’s trusted third parties based in Italy or in other countries, within or outside the European Union, including entities supporting and technically operating the Website, shipping agents, entities providing services of data entry, customer care, banking and credit verification entities, consultants, as well as companies which carry out activities of storage and management of files.
The Vendor will not share your personal data with third parties for marketing purposes or sell your information. However, we may need to share your contact and identification details within HYPERIOD and with our service providers (e.g. technical service providers) acting as our data processors, or with other third parties if so required to manage your account and your choices about processing of your personal data and for storing and retaining data according to our retention policies.
If you choose to be registered in the HYPERIOD Customer Database, your personal data will be made available to HYPERIOD and processed also according to section E below.
E - RELATIONAL MARKETING ACTIVITIES
This section clarifies what information we may collect, and how we process such information, when you voluntarily register with our relational marketing customer database (“HYPERIOD Customer Database’), at our stores by filling-in our registration card or online by selecting to agree to our analysis of your data and, if applicable, to our personalized marketing services and communications.
It is of primary interest to HYPERIOD to constantly improve the services provided and anticipate your needs and expectations of our products and services in a way which is increasingly tailored and efficient. This goal changes constantly depending on the needs and expectations of the market and the different types of HYPERIOD customers. Thus it is important for HYPERIOD to find out more about its customers, by analyzing data related to their preferences for certain categories of products (either purchased or of interest), the frequency of their visits at our online shops or at our stores or their requests concerning the purchased items.
Registration with the HYPERIOD Customer Database is entirely optional; if you register with our database you agree to have your customer profile analyzed by HYPERIOD and benefit from our ongoing enhancing services, and to receive our marketing communications, either tailored or not, and to benefit from specific customer services.
At any time, you can tell us that you no longer want us to use your details for profiling and/or marketing purposes by writing to us. If you have registered your account on the Website, you will still be able to use it.
Source of Personal Data and Optional Information
If you choose to register with our HYPERIOD Customer Database at our stores, by filling-in our registration card, or online, by selecting to agree to our analysis of your data and, if applicable, to our tailored marketing activities, your personal data collected in relation to your use of our services on the Website(s), and/or when interacting with us or one of our business partners in-store, will be used by HYPERIOD for the purposes described below. Such personal data are collected (for example when you make purchases or when you return or repair goods) in any of our stores in the world or when you submit your online orders; in many circumstances data will be collected through other entities of HYPERIOD.
Should we carry out any specific campaign or survey to learn more about you and your lifestyle for the purposes below, it is at your sole discretion to provide us with that additional information requested. This campaign or survey will help us to offer you an increasingly comfortable shopping experience and, if you decide not to provide us with such information, you will be able to continue to use all our services.
How We Use Personal Data
We will use your personal data:
(i) to analyze your preferences and habits and to anticipate your needs based on our analysis of your profile.
We may then combine your personal data – especially your preferences, interests, preferred HYPERIOD store(s), purchase history, personal relationship – collected in different circumstances, e.g. online when you use our services or browse our Website, when you purchase our products on the Website and/or at our stores, when participating in our events and initiatives, or being in touch with our staff (e.g. in case of surveys or simply being assisted in your purchase experience) to analyze your behavior, preferences and trends and to serve you more tailored assistance.
Your data are constantly enriched with information collected during your interactions with us, e.g. preferences for certain categories of products, frequency of your visits to our stores and our online shops;
(ii) to offer you our marketing services including
to send you – by email, postal mail, SMS, telephone and/or through other online channels (e.g. social media), based on your choices – our marketing communications about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by HYPERIOD, and to contact you for customer satisfactions purposes.
If you have agreed to have your customer profile analyzed by HYPERIOD, we may send you communications tailored to what we believe may be of interest to you and to benefit from a more personalized sales service (e.g. recommended looks, dedicated sales assistant, etc.).
Data may be aggregated with other information related individually to you or to other customers with similar profiles and be used for statistical purposes.
Who Can Access Your Personal Data
Access to the HYPERIOD Customer Database is allowed exclusively to authorized staff of HYPERIOD, mainly the staff in charge of the relational marketing, digital and information system departments, and of the other HYPERIOD entities responsible for handling the database, analyzing the data and executing the HYPERIOD relational marketing strategies. Those entities operate as HYPERIOD’s processors.
By agreeing to be registered with the HYPERIOD Customer Database you acknowledge that certain details of your personal data may be accessed, for the purposes set out above under this section E, by the staff members of any of our stores worldwide who have been properly authorized, instructed and trained to process your personal data according to very strict rules in order to ensure your privacy and the protection of your data from unauthorized uses and/or disclosures.
How We Share Personal Data
We may share your information, mainly for the delivery of our marketing communications, with other HYPERIOD entities or with our trusted service providers (e.g. providers of email and postal mail services, as well as digital marketing providers based in Italy, or in other countries, within or outside the European Union). All these companies will act according to HYPERIOD’s instructions as data processors.
We will retain your personal data related to your profile for the maximum period allowed by the applicable laws; upon expiration of that retention period, your profiling data will be automatically deleted or made anonymous and used in such a way that is no longer possible to identify you.
CONTACT US – EXERCISE YOUR RIGHTS
The legislation (including article 7 of the Italian Data Protection Code) protects your rights: you are entitled to ask us if we hold your data, what details of yours we hold, where we have collected them, how and why we hold or process them, to whom we have disclosed or may disclose them and details of the controller and/or of its processors. If you are able to establish that your data is not accurate, complete and up-to-date, HYPERIOD must take reasonable steps to correct the data. You are also entitled to ask us to delete, anonymize or block the processing of your data in case of unlawful processing and, under certain legitimate circumstances (e.g. for relational marketing activities), you can also ask to stop processing your data, including opting out, free of charge, from any of our targeting activities if you ever opted-in.
If you have subscribed or agreed to receive our marketing communications you can opt-out at any time, free of charge, requesting the deletion of your data from the mailing list by following the unsubscribe link that you will find in any electronic communication or by writing to the Customer Relations Department c/o HYPERIOD srl.
Should you wish to exercise any of these rights you can contact:
the Customer Relations Department at HYPERIOD srl, viale Zara 58 - 20124 Milan in case of any request related to the processing of your data connected with your online purchase(s), the HYPERIOD entity offering the online shop where your purchase has been made (you can identify it under the General Conditions of Sale and the corporate information available in the local section of our Website).
Cookies and Other Technology Policy
What is a cookie?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you
What is the scope of Cookies?
Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user's preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.
What cookies do we use?
Our website uses several types of cookies for different purposes as better explained below in section 4 “Categories of cookies on HYPERIOD.eu”.
In particular we use:
A) Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, to authenticate you when you are a registered member, and to remember what a user has put in their shopping basket, and
B) Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.
Among these cookies it is possible to refer to:
C) First party cookies, which are supplied by the website you are visiting, i.e. hyperiod.eu and can be read only by such a site. For example the cookies that maintain a product in the shopping bag of a user while the user is still surfing the site. First party cookies can be either session or permanent cookies.
D) Third party cookies, which are meant to collect data in an anonymous way, for example analytics information, including browsing statistics. Other third party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties' sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website.
Also third party cookies can be either session or permanent cookies.
Categories of Cookies on hyperiod.eu site
The type of cookie used on our website can fall under one of the categories below.
A - Technical Cookies
Based on the Guidelines of the Italian Data Protection Authority (Garante) on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014) technical cookies include navigation or session cookies, cookies analytics and functionality cookies.
We do not need to seek your consent to use these cookies.
A.1: Navigation or Session Cookies
These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features, such as accessing secure areas of the website. These cookies include session authentication cookies. Without these cookies, necessary services such as shopping baskets or e-billing cannot be provided.
We are able to identify you as being logged in to hyperiod.eu and to ensure that you are able to access the appropriate features on our site.
If you choose to disable these cookies, you will be unable to use our site for ordering our products, but only for browsing.
We also use a cookie to track that you have been informed of our use of profiling cookies and consented (if so) to it.
These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services. Some examples include which pages you visit most often, whether you get error messages from web pages. Performance cookies allow us to implement these choices and optimize the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information.
These types of cookies may be first party or third party.
These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience, as well as the effectiveness of advertising campaigns, using aggregated information.
A.3: Functionality Cookies
Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalized features.
These cookies can also be used to remember changes you made to text size, fonts and other parts of a web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused.
These types of cookies may be first party or third party. Presently we only use first party cookies, and can be session or permanent.
When you choose functionalities and services, you agree to our use of the related functionality cookie.
B - Profiling Cookies
These cookies, that include advertising and targeting cookies, are used by HYPERIOD, our advertising providers and/or third parties to offer you a customized browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. Cookies are used to identify your preferences and analyze your online interactions and transactions with us. This information is exclusively for the benefit of HYPERIOD and will not be shared with any third party, except with HYPERIOD service providers for the purpose of processing it on our behalf.
Among many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:
Flash Cookies: We may also use local shared objects, known as Flash cookies, to store your preferences. The amount and type of information collected through Flash cookies and how they work is different from browser cookies. Please be aware that the browser's tools to manage cookies will not remove Flash cookies.
Pixel Tags: If you agreed to being tracked and/or profiled, we may use other tracking technologies (e.g. web beacons, clear gifs) in the communications we send to you. The purpose of these may be to learn about whether you have read or opened the email, whether you have interacted with any link, e.g. by clicking on it, and if so which ones. This information may be combined with other information we have gathered about you, to help us deliver more interesting communications to you, based on your browsing experience and shopping.
We need your consent to use profiling cookies. At any time you can manage your preferences for advertising or targeting cookies through your browser settings as per section 6 below, or by enabling/disabling all third party cookies as per section 7 below.
How to Manage Your Cookie Preferences
Most browser applications automatically accept cookies but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.
Below are pages describing these settings in more detail for each browser:
Internet Explorer 7 and 8
Internet Explorer 9
If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing of the site, the purchase activity, and finally you may also lose any personalized activity such the advertising you receive when you visit this website will not be tailored to your interests.
How to disable third party cookies and advertising or targeting cookies from hyperiod.eu site
You may learn how to disable third party cookies and advertising or targeting cookies on your computer by contacting us at HYPERIOD srl viale Zara, 58 - 20124 Milan (Italy)
How to contact us
If you want to know more about cookies, have any questions or want to send us suggestions, please contact us at HYPERIOD s.r.l in Viale Zara, 58 - 20124 Milan, Italy.